Mobilet, one of Turkey’s leading event ticketing platforms, is known for its wide range of events. The company aimed to expand its potential customer base by adding accessibility features to its website and aligning with international standards. To achieve this, they needed a team with technical accessibility expertise that could take swift action.

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Key Improvements:

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Mobilet partnered with Binclusive to enhance the accessibility of its website.

• Screen reader compatibility: Images, buttons, links, and forms were updated with detailed descriptions.
• User-friendly interface: 14 customization options were added, including font, contrast, and color settings.
• Easy navigation: Page layout was improved for better accessibility.
• Real user testing: Verified by individuals with disabilities.
• Fast, code-free solution: All improvements were implemented by Binclusive within one week, without requiring technical effort from the Mobilet team.

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Result:

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Mobilet’s initial accessibility score of 49% was increased to 100% after the improvements. Approximately 22,140 accessibility errors across all pages of mobilet.com were eliminated. As a result, Mobilet committed to becoming an accessible brand.

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Following this work, the company integrated disability-focused inclusion efforts into its marketing activities and maximized the user experience.