Martı×Binclusive

Martı is a mobility platform that supports urban mobility with solutions such as vehicle sharing and courier services. Positioning the delivery of its service network to all users without any discrimination and offering an inclusive digital experience by elevating its technological infrastructure to global standards as a strategic priority, Martı aimed to initiate the accessibility transformation of its mobile applications in line with this vision.

Project Purpose and Focus

The following strategic goals were set within the scope of the project:

• Enabling users with visual, auditory, or motor impairments to use the Martı application independently.
• Making the platforms fully compliant with WCAG (Web Content Accessibility Guidelines) standards and Turkey's Web Sites and Mobile Applications Accessibility Directive.
• Making accessible application design a part of the corporate culture.

Working Process with Binclusive

As Binclusive, we actively participated as a solution partner in Martı's achievement of its accessibility goals and managed the process through four main channels:

A. Technical & Disabled User Testing

We tested Martı's iOS and Android applications with Binclusive technology and users from different disability groups according to WCAG 2.2 standards. The tests focused particularly on the most critical user experiences such as registration, ride initiation, and payment.

B. Technical Issue Reporting and Code-Level Solutions

We reported all identified accessibility issues with screenshots, technical explanations, and direct code-level implementation recommendations. During this process, a total of 390 accessibility issues were successfully resolved on iOS and Android platforms.

C. Technical Mentoring and Workshop Support

Throughout the process, we provided one-on-one mentoring and technical consulting support to Martı's software teams.

D. Compliance Documentation (VPAT)

We prepared VPAT (Voluntary Product Accessibility Template) and Executive Summary documents documenting Martı's success at global standards, ensuring transparent reporting of the process.

Results

As a result of this comprehensive accessibility transformation, Martı:

• Made all its digital platforms fully compliant with global and local accessibility regulations.
• Completely resolved 243 technical issues on the iOS platform and 147 on the Android platform, perfecting the user experience.
• As Turkey's leading mobility brand, set a standard that leads the industry in the field of inclusivity.

Let's Build the Future Together

Martı's success has proven the power of technology to create an equal world for everyone. If you also want to improve the digital experience for everyone by making your platforms compliant with accessibility standards, let's make this transformation together!