Many team members at Hilton Bomonti Hotel had never considered how guests with disabilities navigate dijital solutions of Hilton or experience the hotel. This lack of foundational knowledge was a barrier to providing a more inclusive and accessible guest experience.

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Workshop Purpose

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The 90-minute, highly interactive session aimed to:

1. Raise awareness of how people with visual, auditory, motor, and cognitive disabilities navigate digital products.
2. Demystify compliance covering WCAG 2.2, European Accessibility Act and international legislations.
3. Show customer experience value from brand reputation to revenue optimizaiton.
4. Immerse leaders in a real-time simulation of Hilton’s own digital channels through the eyes of a user with disabilities.
5. Share ideas to define next steps to embed accessibility in Hilton’s accessibility and inclusion strategy.

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Key Takeaways:

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• Awareness and Consciousness Raising: Participants became aware of the concept of accessibility, its importance, and its impact on user experience. As a result, accessibility gained higher priority within the organizational culture.
• Practical Application Brainstorming: During the workshop, idea sharing took place on concrete steps that could be taken based on the information gained.
• Strategic Advantage Understanding: Participants learned how accessibility can be transformed into a strategic advantage.

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Takeaway for the Hospitality Sector

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If a 1.5-hour workshop can shift mindsets and spark concrete action at one of Turkey’s flagship hotels, imagine the impact of making accessibility training a standard part of hospitality excellence. The journey to inclusive digital guest experiences starts with awareness—then accelerates with commitment and practical next steps.

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