Mapfre Insurance, aiming to place inclusivity at the core of its corporate culture, delivered an important message at the awareness session held with Binclusive: Accessibility is not a privilege, it is a right.

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"Steps Toward a Barrier-Free Digital World"

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The talk held under the theme “Steps Toward a Barrier-Free Digital World”, this session explored not only physical and digital barriers, but also institutional and attitudinal ones. The audience included professionals from across MAPFRE’s departments, engaging in a candid conversation about how we view disability, inclusion, and access.

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Key Themes Explored:

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• Invisible Barriers Created by Attitudes: Beyond ramps and alt-text, what often excludes people with disabilities is how society perceives them—seeing them as objects of pity, as heroes, or ignoring them altogether.
• Digital Accessibility as a Human Right: Not being able to access a website, read a document, or complete a form online isn’t just inconvenient. It’s a clear form of digital exclusion.
• Designing for Everyone, Not Just the Majority: Accessibility isn’t an afterthought—it’s a design mindset that starts with the belief that technology should work for all.
• From Conversation to Practice: The talk emphasized that the path to inclusive digital systems starts with awareness, but must continue with practical action.

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Reflections from the Session

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• Disability is not the problem—systems are.
• Inclusion requires intention. Every word, design, and policy decision sends a signal about who belongs.
• Digital barriers can be invisible but deeply impactful.
• Organizations must lead by example in transforming awareness into change.

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